You can find a logo for EGP 300 in a Facebook group and one for EGP 50,000 from a large agency. Both are called logo design, but what you pay for is completely different. Understand the difference and you can choose what suits your business stage without overpaying or saving in the wrong place.
What are you paying for?
The final drawing is the last part of the job. Before it come:
Understanding: questions about your business, customer and competitors.
Research: what the market looks like, what is repeated and what could set you apart.
Ideas: sketches and different directions before choosing one.
Execution: drawing the logo precisely and testing it at different sizes and backgrounds.
Revisions: review rounds until the final version.
Delivery: vector files, versions and colour codes.
Very cheap logos usually skip the first two steps and sometimes reuse a template sold to others before you.
Price levels in the Egyptian market
Level | Usually includes | Suits |
|---|---|---|
Templates and automatic logo makers | A ready layout where you change the name and colour | Testing an idea before investing |
Junior freelancer | Two or three concepts and limited revisions | Very small business on a tight budget |
Professional designer or agency | Research, directions, revisions and full files | A business planning to grow and advertise regularly |
Full identity with strategy | Positioning, messaging, full identity and guidelines | A company with branches or a product on the market |
For reference, Truva Media’s published logo package starts from EGP 6,000, visual identity from EGP 15,000 and full identity with strategy from EGP 28,000, with the final price set in a written quote.
What moves the price
Initial concepts: three directions versus one.
Revision rounds: two rounds versus open-ended changes.
Languages: an Arabic and English logo needs type work in both.
A custom symbol: harder than a lettering-only logo.
Applications: cards, stationery and social templates cost extra.
Usage rights: full rights should be yours; make sure it is written.
What does a cheap logo really cost?
The problem is not the price but what follows:
A logo unclear at small sizes, so you redo it after the first sign.
Only a PNG with no vector, so the printer rejects the file.
Similarity to another logo, which can cause trouble when registering a trademark.
Changing the logo a year later, along with all print, pages and signage.
Choosing without overpaying
Define your stage: testing an idea, or a business that will advertise and grow?
Ask to see the designer’s real work, not images from the internet.
Ask about the steps before drawing.
Get the number of concepts, revisions and delivery time in writing.
Confirm you will receive vector files and usage rights.
Frequently asked questions
Can I design my logo with AI?
These tools are fine for inspiration, but the result usually needs a designer to turn it into a clean vector and check it does not resemble an existing mark.
Is a logo enough, or do I need an identity?
At the start, a logo with fixed colours and type is enough. Once you advertise and print regularly, a full identity saves time and money.
How long does it take?
A logo usually takes 7 to 10 working days, depending on how quickly feedback comes back.
Bottom line
Logo design prices in Egypt reflect the work behind them: research, ideas, revisions and files. Choose the level that fits your stage and get everything in writing. To find out whether your business needs just a logo or a full identity, book a short session with the Truva Media team.
