“How much does it cost to manage our page?” is one of the most common questions business owners ask, and the answers vary wildly. One provider quotes EGP 1,500, another EGP 20,000, and both call it social media management. The difference is not always overcharging. It is usually what you actually receive.
This article explains what drives social media management prices in Egypt, how to compare two proposals fairly and which items to ask about before you pay.
What does “page management” actually mean?
The term is broad. It can mean any or all of these:
A monthly content plan with ideas and dates.
Post and story designs.
Reel or short video editing.
Captions and copywriting.
Publishing and scheduling.
Replying to messages and comments.
Paid ad management.
A monthly report with numbers.
A EGP 2,000 offer usually covers publishing and simple designs. A EGP 15,000 offer might include video, ads and message handling. Comparing on price alone tells you nothing.
What determines the price
Number of designs and videos
The biggest factor. Eight designs a month is not twenty. Video costs more than static design because concept and editing take time. Always ask how many posts, reels and stories.
Number of platforms
Facebook and Instagram with largely the same content cost about the same. Adding TikTok or LinkedIn means different content, formats and tone.
Photography
Content built on photos you supply costs less. If the agency shoots on site, that is usually priced separately as a shoot day.
Message handling
Replying to messages and comments is real daily work, especially on active pages. Some offers include it during working hours only; some exclude it entirely.
Paid ads
There is a difference between boosting a post with one click and managing campaigns with researched audiences, tests and tracking. The latter needs more expertise and time, and costs more.
Team experience and size
A solo freelancer is not an agency with a designer, editor, ads specialist and account manager. Agencies cost more but cover more specialisms and keep going if someone is away.
An example: Truva’s packages
To make this concrete, here are our social media packages as published on our site (prices are “from”, with the final price in a written quote):
Package | From | Main contents |
|---|---|---|
TRUVA START | EGP 7,000/month | 12 designs, 2 reels, Facebook and Instagram, content plan, post boosting |
TRUVA GROWTH | EGP 14,000/month | 16 designs, 4 reels, 3 platforms, message replies, Meta ads management |
TRUVA PERFORMANCE | EGP 22,000/month | Meta and Google campaigns, ad videos, landing page optimisation, full tracking |
Ad spend is not included and is paid directly to the platform.
How to compare two proposals
List each proposal’s items in a table: designs, reels, platforms, replies, ads, reports.
Remove ad spend and compare service fees only.
Ask for real examples of that type of content.
Ask how many revision rounds each design gets.
Ask who owns the accounts and open files.
Signs the price is too low
Template designs repeated across many clients.
Copied or generic captions unrelated to your business.
No report, or a report counting likes only.
Late posting because the person handling it is overloaded.
That does not mean higher is always better. It means weighing the price against what you receive.
Frequently asked questions
Why do most agencies ask for at least three months?
The first month goes on understanding the brand and testing content and ads. Real results usually show in months two and three.
Can I start small and scale up?
Yes, and it is often the smartest route. Start with the basics, and add video and ads once content is bringing engagement and enquiries.
Does the price vary by industry?
Somewhat. Sectors with strict ad policies such as healthcare, or those needing precise technical content such as manufacturing, take more preparation.
Bottom line
Social media management prices in Egypt differ because the work differs. Before judging any number, find out exactly what you will receive and compare items, not totals. For a detailed written quote, request one from our packages page or book a short call.
