Lead generation campaigns for real estate projects
Meta lead-form campaigns for several residential projects (Zaha, Obour, Marina, Sky and more), tracking cost per lead for each campaign.
- Client
- After client approval
- Duration
- July – September 2026
- Services
- Performance Marketing
- Sector
- العقارات
The challenge
A developer with several residential projects needed a steady flow of interested buyers for each one, at a sensible cost and of a quality the sales team could follow up.
The goal
Generate leads for residential projects at an acceptable cost and follow their quality with the sales team.
The solution
A separate Leads campaign with an instant form on Facebook and Instagram for each project, so cost per lead could be compared across projects and periods and budget moved to the best performers.
Execution
Consecutive campaigns ran through July, August and September 2026; the most expensive ones were switched off and new versions launched for the better-performing projects.
From the project
Results
- 449 leads
- Leads (forms) — Zaha campaign
- Period: يوليو 2026 · Source: Meta Ads Manager (لقطات شاشة في مجلد Ads)
- 44.59 EGP
- Cost per lead — Zaha campaign
- Period: يوليو 2026 · Source: Meta Ads Manager (لقطات شاشة في مجلد Ads)
- 260 leads
- Leads (forms) — Obour campaign
- Period: سبتمبر 2026 · Source: Meta Ads Manager (لقطات شاشة في مجلد Ads)
- 51.49 EGP
- Cost per lead — Obour campaign
- Period: سبتمبر 2026 · Source: Meta Ads Manager (لقطات شاشة في مجلد Ads)
How we measured
Figures come from Meta Ads Manager (Leads — Form). Cost per lead = spend ÷ completed forms. Forms are expressions of interest, not sales.
Ready to start?
Tell us about your project in a free call, and we will tell you honestly what we can do and what will not make a difference.